What is e-mail marketing anyway?
E-mail marketing is leveraging direct contact with your customer by incorporating, you guessed it, e-mail into your marketing campaigns.
At its core it is similar to things such as sending out mailers, newsletters and coupon books through snail mail. The difference between the former mentioned methods of marketing is that this marketing strategy occurs through electronic mail. So you do not have the high costs of printing and mailing bulky content which, let’s be honest, will almost definitely land in the trash anyway.
Since most people around the globe use e-mail (3.8 BILLION addresses and counting), it is essential that you come up with an effective strategy to tap into this market. Let alone the 40:1 ROI that is possible with e-mail marketing if you are not utilizing e-mail, you are leaving a lot of money out there for your competitor.
There are numerous ways that you can use e-mail marketing techniques to market to your customers. Whether fishing for leads, targeting return customers, or just building a relationship and loyalty with your customer base the use cases are limitless.
Fishing for Leads
So you started your FB or Google ad campaign. You are getting traffic but not getting anything besides the site hits. Where are those potential leads going after they leave your page? Why not capture there information before they go?
Just getting the traffic may be enough for some, but if you are not maximizing on the potential profits then why bother at all?
Through varying methods you want to capture that users email address so you can market to them ongoing and not rely on the one time impression from your ad and website to convert a cold lead.
E-mail marketing is so effective for a reason. It’s one of very few methods of relationship building with your customers. By creating different types of content emails you can not only continue to market to them, but build loyalty and brand trust.
If you have your customers trust they will undoubtedly return and provide word of mouth referrals!
E-mail marketing is a largely untouched segment for most companies. And unfortunately for those companies not leveraging this readily available market is hurting them!